Calculate suggested sponsorship pricing per placement and monthly package ranges from audience and engagement quality signals.
Use this tool to calculate suggested sponsorship rates, CPM equivalent, and low/base/high package pricing ranges for newsletter deals.
Variables
Mid-size list with stable opens and primary sponsor slot
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Suggested sponsorship rate (per placement) $403.
Detailed chart and extended metrics are in the section below.
This is a sponsorship pricing estimate based on effective opened audience and quality assumptions. Use low/base/high when negotiating packages.
Compare
Dashed line = current live result
Smaller list, lower opens, secondary mention
Mid-size list with stable opens and primary sponsor slot
Large list, high engagement, dedicated sponsorship sends
Deep dive
Compared against this page's default preset.
Difference between low and high estimate bands.
Formula
Effective audience is modeled from subscriber count and open rate. CPM and price are adjusted by placement type, niche quality, engagement quality, and optional click-rate signal.
This is a pricing benchmark model for planning and negotiation, not a guaranteed market clearing price.
Open rate and engagement assumptions should reflect a stable period, not one outlier send.
Drivers
Related
FAQ
No. Sponsorship pricing and ad RPM use different monetization models. This page estimates brand-deal pricing, not ad network payout.
Yes. The output includes monthly package ranges based on your selected sponsorship frequency.