Understand where Patreon margin goes before you choose pricing and tier structure.
The headline number is the 10% platform fee, but your real take-home also depends on payment processing and average pledge size.
Guide
For standard pricing, Patreon takes a 10% platform fee. Processing then sits on top of that and depends on payment method, currency, and order size.
This means the same gross revenue can produce very different take-home depending on member count and average tier price.
Guide
Fixed per-payment costs have a larger effect on a $3 to $5 tier than on a $10 to $20 membership.
If your product value is strong, moving average pledge up by even a small amount can reduce the supporter count needed for the same take-home target.
Guide
Do not test one price in isolation. Test at least three pricing points and compare required member counts for each.
Then simulate conservative churn and failed-payment scenarios so your plan survives non-ideal months.
Guide
Start with your blended average tier price, not your entry tier headline.
Adjust processing assumptions if your audience mix differs from the default USD case, then build low/base/high targets for the next quarter.
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