Forecast net publisher revenue from CPM with quality and monetization stack assumptions.
Use a quality-adjusted CPM model to estimate realistic net revenue, not only headline CPM math.
Variables
Balanced quality and monetization setup
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Estimated monthly net ad revenue $2,641.
Detailed chart and extended metrics are in the section below.
This CPM model is quality-adjusted. Fill, viewability, adblock, invalid traffic, and rev-share assumptions materially change net publisher output.
Compare
Dashed line = current live result
Lower quality inventory with weaker fill and viewability
Balanced quality and monetization setup
Higher quality inventory and stronger demand month
Deep dive
Compared against this page's default preset.
Difference between low and high estimate bands.
Formula
This calculator treats CPM as a starting point. Realized revenue is adjusted by inventory quality, audience quality, and monetization economics.
CPM without quality filters usually overstates publisher take-home.
Use this model for planning ranges, then calibrate with your own observed reporting data.
Drivers
Related
FAQ
Basic CPM math ignores fill, viewability, adblock, invalid traffic, and rev-share. This model includes those levers so the net output is closer to reality.
No. Use it for planning and scenario analysis, then calibrate against your observed reporting stack.